Welcome to the jet age popularly known as the Age of the Millennials where the lifestyle paradigm shift from physical to digital is compulsory and inevitable.
And your business marketing and advertising are no exceptions.
With over half the world’s population being connected to the internet, the number of individuals using the web is steadily increasing with each passing day. Since Business Marketing is about getting in touch with your customers at the right time in the right place, it means that today you have to find them where they spend a lot of time on i.e. the internet.
Digital Marketing is the process of promoting your services and products online where it can be accessed by multiple electronic devices i.e. computers, tabs, mobile phones etc. It is about leveraging multiple digital channels such as search engines, websites, social media platforms and emails to create and establish your business’s presence and connect with your old, new and prospective customers.
The need for Digital Marketing has become more popular than ever with every business now wanting to join the bandwagon. Today, your business can take advantage of the wealth of data that is accessible on the web to provide personalized recommendations based on user behavior. Through social advertisement and emails, you can target your potential customers and provide personalized business recommendations based on their past online purchases or browsing behavior.
Listed below are the most prevalent digital marketing channels used to promote a business.
Social Media Marketing promotes your content and thus, your brand on various social media platforms to drive traffic, deliver brand awareness and generate leads. The various channels used in Social Media Marketing are Google+, Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn.
Content Marketing encompasses the process of creating and promoting target based content to increase brand awareness, online traffic and lead generation. The channels which add up to your brand’s content marketing strategy are blogs, ebooks, online lookbooks and brochures.
SEO is the process by which you optimize your business website to soar higher in the result pages delivered by search engines, thereby increasing traffic to your website. The channels which can largely benefit from SEO are your company websites and blogs.
Also known as keyword advertising, PPC is the method of generating traffic to your business website from another channel in exchange of payment to the website publisher everytime a visitor clicks on the displayed ad of your website. The most common example of PPC is Google AdWords, which lets you to secure high ranking slots on search engine pages at a price against every click as against the links you use. Other PPC channels include paid advertisements on Facebook and Instagram, sponsoring LinkedIn messages and promoting tweets on Twitter.
Businesses implement email marketing to communicate with their target audience. Emailers are mostly used for commercial purposes such as promoting information, announcements, events and discounts to channelize receivers towards the company’s website. The various types of emails which can be sent in email marketing campaigns are welcome emails, newsletters from blog subscriptions, emails post customer action on the website and introducing and driving loyalty programs.
The method of seeking earned online space with press releases, blogs, digital media publications and other websites is called Online PR. There is hardly any difference between Online PR and Traditional PR, with the former only taking place in the digital space. The various channels which can be used to make the most of your Online PR marketing include acknowledging comments and reviews on your company’s blog/website, making press releases for a product/service launch, conducting product/service specific polls, infographics inviting comments and other reporter outreach through social media.
Affiliate Marketing is a performance based advertising strategy where you promote someone else’s products or services on your website in exchange for commission. Affiliate marketing channels include hosting video ads through the YouTube Partner Program and posting affiliate links from your social media accounts.
As a business owner, you might still be wondering why you really need digital marketing when you are already making sales with your website/store/social platform. Irrespective of the nature of the products and services you provide, as it is now, you either get your business advertised online or lose out of business opportunities by smarter competitors.
Your consumers are fast moving towards the digital marketplace. When you intend to visit a new restaurant or order products online, the first thing you do to check them up online. Similarly, remember that your customers do exactly the same i.e. they try to establish your company’s credibility by looking for your business on the web. They prefer researching online before making confirmed choices about a purchase.
Today, Search Engines majorly determine the credibility of a business. Modern customers use search engines to make informed purchase decisions. Therefore, it is imperative for the business to show up on digital searches to influence the customers’ purchasing decisions based on valuable information. Social Media Marketing, in particular, leaves a long lasting influence on users. Blogging is one of the best ways to engage the target audience. All these combined digital marketing strategies help your business reach potential customers looking for services or product recommendations. Businesses who do not engage with their customers on the digital platform lose out on a massive opportunity to connect with them.
Digital marketing has made it easy for companies to track and monitor data with ease. With user friendly software and analytical tools, business owners can test a variety of ad content and measure what works best with their target audience. Analytics are real time and ensure that rectifications, if any, can be implemented on the go to improve the efficiency of the ongoing ads without wasting additional capital. By reviewing analytics periodically, business owners can optimize their marketing budgets and drive results based on the high yielding ads and campaigns.
For small companies and startups, constraints such as limited resources and little capital is no longer a marketing roadblock, courtesy digital marketing. This gives companies freedom to be more flexible with their product/service marketing. A computer, an internet connection, a simple, well-designed and engaging website and a proper marketing plan is all you need to run your digital campaign. Gone are the days of door to door advertisements and designing and installing numerous expensive hoardings and flexes to market your business. Digital Marketing is not only cost effective but saves you a lot of productive time.
Remember that customers respond to what they see. Today most of us watch online videos quite often throughout the course daily lives. Customized product recommendations and interactive videos render a personalized experience. Digital Marketing allows businesses to seek attention, actively inform and engage with consumers. They will probably make purchases from a business if the experience is of a more personalized interaction. Personalization can include cross sells, up-selling and product recommendation.
It is often observed that customers leave a site without any taking any action. In such cases, digital marketing serves the same personalized content to website visitors who are yet to make a purchase, helping your company to stay on their mind and encourage their forthcoming purchasing decisions.
Digital Marketing grows from social media recommendations and real testimonials from clients who have previously availed, used or purchased a product or service from your business. Most consumers trust a business when people they know have used the services and given positive feedback. Appropriate recommendations by credible individuals with a strong social following can work wonders for your business reputation.
If you look around, you will notice that all your competitors are online and therefore, you have to stay in the game! Digital Marketing helps you to understand what marketing strategies your competitors use to attract consumers. With digital analytics, you can figure out what top ranking businesses are doing right, identify how they target and engage their audience, what keywords they use and in what frequency they publish their marketing content online. Learning from your competitors is vital for your business to develop a marketing strategy to outperform them.
In 2016, E-marketers predictions forecasted a considerable surge in the digital advertisement capital to approximately touch $23 billion by 2020. It is imperative that Digital Marketing will be here for good.
Digital marketing is always backed by useful data which allows you constantly optimize your digital presence. Imagine the advantage of being able to gauge exactly what your customers are checking on your website, which pages are being mostly visited and having user friendly tools to identify any hindrance which might limit interactions. All of this is made possible by Digital Analysis which allows you to adjust and optimize your marketing strategy and guide your customers to the most effective pages of your website.
According to Google, businesses that use digital marketing have 2.8 times better revenue growth expectancy than the ones who don’t. Effective marketing and advertising techniques lead to higher conversation rates and deliver profitable leads which means higher revenue. A well executed digital marketing strategy can turn casual online visitors into customers ready to believe and engage with your business.
Hexadesigns is a Kolkata based web designing company. We design and develop websites, custom software, e-commerce, mobile apps and do search engine optimization. This is our own blog where we provide potential tips for the common people just from our experience.Previous Post Next Post