Audience Targeting

If you are selling flowers on your website, you would like your website to reach all those people who are looking to buy roses. This is audience targeting where we identify and understand your target audience's characteristics, preferences, and behaviors to tailor the SEO strategy and content to better meet their needs and preferences. This involves audience research, keyword research, mobile optimization, local seo targeting to name a few.

Keyword Targeting

Keyword targeting in SEO involves identifying and optimizing for specific keywords or search queries that your target audience uses when searching for information, products, or services related to your business. For example, if you are an interior designer your target keyword will be "interior designer near me" or "interior designer in Kolkata" while designing your SEO strategy. Keyword targeting involves competitor analysis and keyword research as the two key factors.

Competitor Analysis

One of the critical components of any SEO strategy, as it helps us to understand your competitors' strengths and weaknesses, identify opportunities, and refine our own approach to achieve better results for your SEO. We thoroughly analyze your competitors' websites and how they are faring in the search engine results for targeted keywords. Once we have that, we design the SEO strategy accordingly to outperform them.

Website Optimization

The key to rank high on Google or any other search engine is how optimized and user friendly your website is. This is a basic requirement and most websites fail at it because they cannot draw a balance between the design and the information availability. To keep it short, your website should be fast, intuitive, technically strong and should be able to retain the user with valuable information for at least some time. We ensure the same and you can find how we do this by clicking here.

Data Analytics

SEO is an ongoing process. It evolves and the strategy changes over time. To do this we have to rely on analytics. Data analytics show us details like how many visitors have come to the website, how long they stayed on the website, what search term they used to find the website, which country they came from, what device they used while accessing the website and a lot of other information. This helps us to tune the SEO strategy further. Data analytics is the "eyes" of SEO. You get to see what is happening.

Quality Content

Content should be written or shown keeping your audience in mind and not for any other purpose. They have to be to the point. Secondly the way the content is organized on your website plays a heavy role as how your user visiting your website gets to see it or able to find it. Use of quality images, videos also play an important factor as to how much time a visitor will spend on your website. As a part of our SEO strategy we take care of these points and in case you do not have quality content it is advisable not to do SEO for your website.

Social Media

Social media can indirectly impact SEO by influencing various factors that search engines consider when determining rankings. While social signals (such as likes, shares, and followers) themselves are not direct ranking factors, social media can still play a significant role in enhancing SEO efforts in several ways like increased website traffic from social media platforms, improved brand visibility and awareness, link building opportunities and enhanced engagement and user signals.

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