System Analysis
We start with a meticulous system analysis of the web application. Identify the requirements and the limitations within which the web application will operate, develop and evolve. System analysis ensures the users' expectation and also ensures the delivery of a quality web application. This is the most important step for a web application and most developers either fail in this step or ignore this step for a grand mess up later.
Design and Usability
Once we have a system analysis blueprint we start with the application design keeping the usability in mind. This primarily includes the entire application process flow, data flow and security checkpoints. Here we also plan the user interfaces and the user interaction points as they would happen on different devices like desktops, laptops, mobiles and tablets.
Efficiency
We build only what is absolutely necessary in a defined optimized way. Our goal is to always have the web application present a simple way to solve a complex problem or process. This ensures the efficiency of the web application. Simple applications let users concentrate on their task instead of how to use the application. While this is an art by itself, it depends on the web developer's skill to stay minimalistic and yet provide a solution to a complex process.