It is a common trend these days to have a slider (a.k.a carousel or rotator) on a website and specially on the home or index page. This slider generally takes three-fourth of the visible area of the web page on your screen. As a matter of fact, most website design companies use this to advertise their service or spread their credibility.
An important term that matters for every website is known as "above the fold". It means the visible area of your screen without scrolling the screen when the website is loaded. This, above the fold area is what catches your website visitor's attention first. Whether you hold the visitor or drop the visitor, depends mostly on how you make use of this "above the fold" screen real estate.
An example for bad website design where almost all the crucial above the fold space has been royally wasted.
It has also been observed sliders do not have any positive impact on your website's visitors.
We as a responsible Website Design Company in Kolkata do not suggest a slider on your website unless you as our customer exclusively demand or ask for it.
Using a slider on your website does not signify a better designed website. Rather, you are wasting potential screen real estate that you could have used to put forward a strong message or impression to your visitor.
So to conclude,
Well that depends entirely on who is designing your website or the website design company you have hired. Making a strategy for the "above the fold" content depends on a number of factors like, your target visitors or market, your nature of business and whether or not you are ready to accept that there will be no sliders.
Here are some alternatives:
An example of good website design and proper utilization of above the fold space.
And if you must use a slider we do the following:
So to conclude, avoid using sliders on your website, make a strategy to show visitor-grabbing content in the "above the fold" area of your webpage. If you must use slider, then make sure it loads fast, has simple animation and conveys the message appropriately to your website visitors.
Hexadesigns is a web design company in Kolkata. We design and develop websites, custom software, ecommerce, mobile apps and do search engine optimization. This is our own blog where we provide potential tips for the common people just from our experience.