Over the last decade e-commerce has taken a big leap and apart from Flipkart, Amazon, Snapdeal many small business owners are looking to sell online from their own e-commerce store. One major issue in establishing an e-commerce website in India is the choice of online payment gateway. If you are looking to collect payments only via Cash on Delivery and Cheque Deposit then you do need a online payment gateway in India. But, for netbanking, credit and debit card payment acceptance on your website you do need one.
So what are your options?
CCAvenue has been the oldest player in the online payment gateway in India. Their top features include:
CCAvenue has multi currency option. This means you can sell to international buyers from your website.
The second interesting feature is having multilingual checkout. For Indian languages CCAvenue currently supports Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Punjabi.
CCAvenue supports your branding on the checkout. This is very important which we call the seamless checkout experience. Read about it here. With CCAvenue you can make the checkout page exactly like your website with colors, images, logo etc.
CCAvenue has a dynamic smart routing feature which reduces bank gateway errors. This means, it has multiple
bank gateways and decides on run-time how and which to use to make the transaction error free.
A very handy feature. If your customer entered the wrong bank or credit card details, CCAvenue gives them an option to retry the transaction.
CCAvenue transaction pages are designed using Responsive Web Design approach. It automatically optimizes the page for any device, be it smartphones, tablets, desktops or laptops.
With its headquarters in Gurgaon, PayuBiz is another online payment gateway that can power your e-commerce website for accepting debit cards, credit cards and netbanking payments. PayuBiz is more of a mobile focused online payment gateway. They have integrated support for Android and iOS apps. Their features include:
Cards, Netbanking and wallets Visa, Master, Amex, Diners, Maestro, Rupay. 45+ Netbanking. PayUmoney & 6+ Wallets.
Accepts any non India issued card. Activation of International acceptance within 48 hours.
EMI option through 8 leading issuers including HDFC, ICICI, Citi, Axis, SBI etc. This means you can give your buyer the option to have EMI for the high value products they buy.
You can collect payments through email or SMS.
13 currencies including USD, GBP, EUR etc. which helps your customers pay in their own currency.
PayUBiz automatically detects the health of different upstream gateways and routes the transaction to the best gateway. As per their website, this helps provide upto 12% increased conversion rates. Though Payubiz supports white labelling of checkout with your branding, we do not consider it to be completely seamless.
Their lesser version known as PayUMoney that does not come with a branding checkout (white label) and with zero setup or annual fees is worthy to check out. If you want to start small, this is the best choice.
Citrus Pay is another brilliant payment gateway in India that gives a seamless checkout experience. Citrus pay supports all devices and OS. It is also easier to integrate. They also provide insightful analytics and reports.
Citrus has a simple price structure of 1.99% + Rs. 3.00 for all transactions. Annual charges are Rs. 4,900/-
Talk to the individual payment gateway companies first. Tell them exactly what you are going to sell on your website. Keep all your business documents like trade license, certificate of incorporation, VAT and Sales Tax related documents etc. ready. These all will be verified. Confirm that your business product or service is on the online payment gateway's list of allowed products and services (risk-compliance). Once that is confirmed, talk to your developer regarding integration of the payment gateway with the e-commerce website and know the possibilities. Have your developers talk to the payment gateway company to clear any roadblock for integrating the payment gateway. Then decide on the pricing benefit and close the deal with your choice of online payment gateway.
Hexadesigns is a web design company in Kolkata. We design and develop websites, custom software, ecommerce, mobile apps and do search engine optimization. This is our own blog where we provide potential tips for the common people just from our experience. Check our ecommerce development services.Next PostPrevious Post